Samsung Galaxy A31

Photography by Basmah Masood

Empowering Women Through Technology

The Samsung Galaxy A31 campaign was designed to highlight the smartphone’s affordability and advanced camera features, making professional-style photography accessible to everyone. As part of this project, I partnered with Samsung to use the Galaxy A31’s manual camera controls to capture high-quality, dynamic photos, showcasing its versatility and performance. By sharing the photos on my social media platforms, I connected with audiences looking for budget-friendly options without compromising on quality. This project celebrated the Galaxy A31’s ability to empower everyday users to explore their creative potential.

Key objectives included:

• Highlight the budget-friendly nature of the Samsung Galaxy A31 without compromising quality.

• Showcase the phone’s manual camera features for DSLR-like photography.

• Create high-quality visuals to connect with audiences on social media platforms.

• Demonstrate how the A31 empowers users to explore creativity with accessible tools.

Project Scope
Medium: Photography
Deliverables: 20 Photographs.
Tools: Samsung Galaxy A31
Year: 2020
Duration: 6 Months

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The story behind the campaign

I used the phone's advanced manual camera features to create visually striking photographs that showcased its creative potential. I played with highlights and shadows, using natural light to craft dynamic compositions emphasizing depth and contrast. By incorporating light play, I could add texture and emotion to each frame, capturing moments that felt both artistic and authentic.

I focused on leading lines to guide the viewer’s eye through the image, creating balanced and engaging compositions that highlighted the phone's capability for precise framing. Objects were carefully selected and arranged to demonstrate how the Galaxy A31 could capture fine details and textures, even in challenging lighting conditions. Each photograph was a testament to the phone’s versatility, proving that users could achieve professional-quality results using this budget-friendly device.

Whether it was dramatic shadows, soft highlights, or clean lines, the photographs were designed to reflect the creative possibilities of the Galaxy A31, empowering users to see their everyday surroundings in a new light.

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Key Responsibilities

Pre-Production

• Storyboarding

Production

• Photography

Post-Production

• Editing

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Winner Photograph

Participated in Samsung galaxy’s Photographer’s competition on world photographer’s day and won the best creative selfie from Pakistan.

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Samsung Galaxy Note Ultra 20

Photography & Videography by Basmah Masood

Empowering Women Through Technology

The Samsung Galaxy Note Ultra 20 campaign is a showcase of empowering technology through expert photography and videography. As the lead creative, I partnered with Samsung to produce a 6-month commercial campaign that highlights how this innovative smartphone supports women in their creative and professional pursuits. The campaign includes two distinct stories: a Spring Garden DVC and a Fashion Stylist DVC, showcasing diverse usage scenarios in both photography and videography.

The primary goal of this project was to illustrate the Galaxy Note Ultra 20’s features—such as its advanced stylus, sleek design, and intuitive interface—through captivating visuals and relatable narratives.

Key objectives included:

• Highlight the functional and aesthetic features of the Galaxy Note Ultra 20.

• Create an engaging narrative that resonates with women in creative and professional fields.

• Capture high-quality visuals to enhance brand storytelling, focusing on the stylus and screen features.

Project Scope
Medium: Photography and Videography.
Deliverables: 2 Digital Video Commercials (DVCs), Edited Photographs.
Tools: Adobe Premiere Pro, Photoshop, Lightroom,
Year: 2020.
Duration: 6 Months

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Fashion Stylist DVC

In a fashion studio, a stylist—Alishay Adnan uses the white Samsung Note Ultra 20 to bring her creative vision to life. With the stylus in hand, she sketches ideas, builds mood boards, and captures striking photos—all from the palm of her hand. The phone’s seamless design and powerful features empower her to stay productive and inspired in her dynamic world.

View the final Commercial

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Spring Garden DVC

In a beautiful spring garden, surrounded by pink blossoms, a young woman—Alishay Adnan carries the pink Samsung Note Ultra 20. Effortlessly, she uses the stylus to jot down notes and captures the beauty of nature through the phone’s intuitive interface. The phone becomes her companion—light, stylish, and easy to carry—allowing her to embrace the season while staying connected to her creativity.

View the final commericial

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Key Responsibilities

Pre-Production

• Mood Boards

• Storyboarding

• Equipment Preparation

On-Set Execution

• Direction

• Filming

• Photography

Post-Production

• Editing

• Color Grading

• Enhancements

Before and After the color grading and enhancements

Challenges

• Pandemic Constraints: Operated under strict safety protocols, limiting collaboration and resources.

• Independent Execution: Managed all aspects of production, from concept to editing, independently.

• Natural Lighting Only: Adapted to unpredictable weather conditions without the use of artificial lighting.

Solutions

• Leveraged minimal resources and small, adaptable setups.

• Maximized natural light for a fresh, authentic feel.

• Utilized detailed planning and precise execution to meet all deadlines.

Behind the Scenes

Team Credits

• Creative Direction, Photography/Videography & Post-Production: Basmah Masood.

• Modeling ang Styling: Alishay Adnan.

• Client: Samsung Mobile

• Outfits & Accessories: Pelago Boutique and Noho

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