Short films & Mini Interviews
Bandar Road Par
Featuring: Mushk Kaleem
Director of Photography: Jaffer Hasan
Directors of Film: Basmah Masood & admdmusic
Styling: Shakethingsupbyamal
Mua: Arbash Malick & Sherezad Jewellery
Brand: The Pink Tree Company
Location: Karachi, Pakistan
A short film for Pinktree highlighting their latest capsule collection, which took inspiration from Karachi's iconic road - Bandar Road. This road holds immense historical and cultural significance, and we aimed to capture its essence through the lens. The film showcased the collection in its full glory.
A story behind my tattoos | a Docu-reel
Featuring: Will
Video Direction, Production, Editing: Basmah Masood
Location: Emeryville, California
Will shares his deep-seated passion for tattoos, beginning with his very first tattoo at the age of 17, inspired by the birth of his daughter. In this heartfelt video, Wil reveals how each tattoo holds a significant meaning, showcasing his life's milestones, inspirations, and even challenges. From a special portrait of his inspiring mother to his journey of acceptance in his family, discover the profound impact of his tattoos and how they've shaped his identity. Will’s story unfolds to show how these artistic expressions have become a celebrated part of his life, leading to acceptance and pride.
Why Mahwash created Meadow
Mahwash Talk about what lead her to create her brand. Meadow makes comfortable and functional bras for people undergoing breast cancer surgery including mastectomies, lumpectomies, flat closure and DIEP, TRAM and other reconstruction. These bras also cater to pregnancy, mobility issues and chronic illness.
Secret Garden
Featuring: Fatima Hasan
Location: Karachi, Pakistan
A mesmerizing short film for a talented model. The film captures the essence of her beauty and elegance in a unique and artistic way. Through a combination of exquisite lighting, intricate wardrobe choices, and seamless cinematography, the film beautifully highlights the model's versatility and charm.
Digital Video Commercials and Social Media Videos
SAMSUNG MOBILE
I had the incredible opportunity to shoot, edit, and direct a promotional video for Samsung Mobile, showcasing its cutting-edge Samsung Notes Ultra 20 and its impressive specifications. This dynamic video project focused on highlighting the phone's exceptional usability in the fashion industry.
The video showcases the seamless integration of the Samsung Notes Ultra 20 into Alishay Adnan’s creative process, witnessing firsthand how this innovative device enhances her workflow.
BABO’S KITCHEN
Babo's Kitchen is a small business owned and passionately run by Rubab, a culinary enthusiast who has perfected the traditional recipe of Panjiri which represents a legacy of love and care. Through my lens, I captured the dedication, precision, and joy that Rubab brings to preparing this treasured recipe, showcasing its digestive benefits and the delight it brings to those who savor its taste. Directed and edited with a keen eye for storytelling, the video encapsulates Rubab's journey, her devotion to the craft, and most importantly, the significance of Panjiri in her life.
MEADOW
This short video showcases not only the exceptional wearability of Meadow products but also centers around the transformative journey of women battling breast cancer and the role Meadow plays in their strength and resilience.
I took on the roles of shooting, editing, storylining, and directing this powerful video to capture the essence of the Meadow experience.
PRIMARY SKIN
Behind the scenes
INCLUSIVITEE
Capturing both the essence and aesthetics of their Fall/Winter collection. Not only did I have the honor of shooting the featured pieces, but I also took viewers behind the scenes to unveil the spirited atmosphere and the diverse personalities that bring Inclusivitee to life. This video serves as a vibrant testament to a brand that celebrates inclusivity not just in fashion, but also in the people who wear it.
Makeup Tutorial
I've had the honor of shooting, directing, and editing a social media video for Alishay Adnan. This video encapsulates the meticulous art of self-care and beauty through Alishay's practiced skills, offering insights and tips you won't want to miss. As a content creator, I found this project to be a harmonious blend of my filmmaking passions and Alishay's expertise in the beauty realm.
ANUM JUNG
I shoot, edit, and direct a captivating video showcasing Anum Jung's stunning summer collection. Tasked with capturing the intricate details of the fabrics and stitches, as well as how effortlessly beautiful the collection looked on women during the summer, I dove into the project with passion and creativity. From the delicate patterns and textures of the fabrics to the way the garments gracefully draped over the female figures. Through precise editing and skillful direction, I ensured that the video exuded an enchanting vibe. This video was played on large screen in malls and her retail store.
KODAK
I'm thrilled to present a unique visual experience that takes you behind the scenes with fashion influencer Anastasia Dus, as she explores the creative possibilities of a disposable Kodak camera. I had the privilege of shooting, directing, and editing this video, capturing the nostalgic essence and spontaneity that only a disposable camera can offer. This project melds modern fashion sensibilities with the timeless charm of film photography, reflecting both Anastasia's style and my own storytelling vision.
SANAM JUNG FRAGRANCES
I had the opportunity to collaborate with a highly talented team as we shot a captivating video to showcase Sanam Jung's exquisite fragrance line. From the meticulously selected locations to the meticulous attention to detail, every aspect of the video was thoughtfully planned to portray the elegance and sophistication of Sanam Jung's brand.
SCENTS ON FIRE
My latest User-Generated Content project features Scent's on Fire—a small business that hand-pours love into each of its soy wax candles. As the person behind the lens, directing and editing this piece, it's been a joy to spotlight a brand that combines artisanal care with sustainable practices.
CRAFTER’S PARADISE
This video showcases how to DIY a candle using Crafters Paradise's Candle Kit. As someone who thrives on creation, I had the pleasure of both shooting and editing this comprehensive guide that walks you through each step of crafting your very own candle. This project was an opportunity for me to merge my love for content creation with the hands-on joy of artisanal crafting.
ORGAIN - Protein Powder
Thrilled to feature one of the three videos I shot as User-Generated Content video. Each video delves into crafting a unique flavored smoothie, turning simple ingredients into nourishing sips. This particular showcase is more than just a how-to; it's an invitation to explore the versatility and flavor Orgain brings to your daily nutrition.