Basmah Masood 7/24/24 Basmah Masood 7/24/24

Utopia Retreats - Content creator and strategist

- Curated compelling content and personally photographed stunning visuals to represent the brand's identity and attract a wider audience.
- Designed and managed cohesive social media grids, ensuring a visually appealing and consistent brand aesthetic across all platforms.
- Grew the brand's public relations by networking with industry professionals and hosted photography and editing workshops in Thailand, sharing expertise and enhancing the brand's reputation.
Adobe Photoshop · Search Engine Optimization (SEO) · Image Editing · Creativity and Innovation · Content Marketing · Social Media · Social Media Strategy · Juggling · Digital Photography · Creative Project Management · Design · Marketing Strategy · Management

Basmah Masood 7/24/24 Basmah Masood 7/24/24

Non Profit - Friends of KDSP - Social Media Manager

- Developed and shared relevant and compelling content across various social media platforms to increase audience engagement and brand visibility.
- Repurposed existing images to create cohesive and visually appealing social media grids, enhancing the overall aesthetic and consistency of the brand’s online presence.
- Played a key role in launching successful fundraising campaigns, including extensive PR outreach to build relationships with media outlets and increase campaign awareness and participation.
Videography · Adobe Premiere Pro · Adobe Photoshop · Graphic Design · Creativity and Innovation · Content Marketing · Video Editing · Social Trends · Social Media Strategy · Instagram Marketing · Digital Photography · Creative Project Management · Adobe Illustrator

Basmah Masood 7/24/24 Basmah Masood 7/24/24

- Developed and implemented a 60-day social media content strategy for HPY’s digital platforms. I successfully created storylines and edited and produced 22 short-form videos and 10 static posts.
- Curated a blend of educational material and promotional app demo content to enhance brand image and foster a community of loyal users.
- Managed HPY’s Instagram account, posting at least one high-quality piece of content daily.
- Utilized a diverse array of content types including photographs, reels, IGTV, stories, guides, stickers, and filters, leading to a measurable increase in follower engagement.
Videography · Adobe Premiere Pro · Adobe Photoshop · Graphic Design · Creativity and Innovation · Content Marketing · Video Editing · Social Trends · Social Media Strategy · Instagram Marketing · Digital Photography · Creative Project Management · Adobe Illustrator

Created and Published Videos

Basmah Masood 7/24/24 Basmah Masood 7/24/24

Social Media & PR Manager | Alkaram Textile Mills Pvt. Ltd | Aug 2017 - Mar 2019
- Managed and scaled two large accounts achieving 39.9% annual Instagram growth (305-500K) & (0-40k) through producing visually appealing digital social assets using organic and paid campaign content strategies.
- Produced and edited impactful digital content, achieving significant improvements in employee performance and social media engagement.
- Successfully launched an influencer ambassador program, achieving 2x growth in social media engagement.
- Led a cross-functional team of in-house editors and contractors, achieving on-time project completion in limited budgets.
- Led a team in launching a sub-niche apparel brand, successfully managing campaign visuals, vendor negotiations and digital media content. Created campaign visual assets, DVC, LOGOs, billboards and retail bags.
- Managed vendor negotiations and budgets over $50,000, while successfully recruiting high-profile celebrity ambassador
Adobe Photoshop · Research · Creative Writing · Photoshop · Search Engine Optimization (SEO) · Image Editing · Creativity and Innovation · Content Marketing · Social Media · Social Media Strategy · Juggling · Digital Photography · Creative Project Management · Design · Marketing Strategy · Management