Ramadan Journal

Print and Digital
Written By Basmah Masood

MEDIUM: Digital and Print
TOOLS: Adobe InDesign, Illustrator, Photoshop, Procreate
SKILLS: Design and Layout, Iterative Design, UX, Photography, Mockup Creation, Content Creation, E-Commerce skills.
YEAR: 2023

I created this Ramadan journal because I couldn’t find one that truly met the needs of Muslims observing the month of fasting. This flexible system helps users focus on worship while fasting. Tested and refined for flexibility, it supports both print and digital use, helping users experience a more intentional, spiritually connected Ramadan.

KEY FEATURES

  • 30 daily Morning and Evening pages divided into three sections.

  • Reflective sections after 10 days to Track progress.

  • Goal Tracker.

  • Check-list pages for odd nights.

USER JOURNEY

FEEDBACK DRIVEN ITERATIONS

USER GAINS

USER PAINS

  • Users initially found the journal visually unengaging, describing it as too dull.

  • Users did not realize there were distinct morning and evening pages.

  • Users found the first prototype too complicated.

  • Users preferred filling out the habit tracker at the end of the day.

  • Users wanted to write less to make the journaling process quicker.

  • Enhanced the journal’s visual appeal with calming colors and Islamic geometry art.

  • Used headings and separators to distinguish morning and evening pages effectively.

  • Simplified prompts into smaller sections, reducing cognitive load and streamlining usability.

  • Moved the habit tracker to the end, aligning with users’ natural evening reflection.

    Introduced concise prompts and checkboxes,

    effectively balancing reflection

ARTWORK ITERATIONS

  • Sketched multiple Islamic motifs to find a balanced, calming design.

  • Experimented with blues and neutral colors to create a serene visual identity.

  • Ensured each pattern integrated harmoniously with text and functional elements.

Click on the image to discover the content I made for the Ramadan Journal

CONTENT CREATION

  • Showcased real usage scenarios, emphasizing the journal’s practicality and spirituality.

  • Developed short previews and visual snippets to engage and educate potential users.

OUTCOMES

  • 200 people purchased the journal.

  • 85% reported increased focus and consistency in their daily worship activities.

Click here to view the journal
Basmah Masood
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